Your SEO Partner That Brings Changes to Your Business

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When you speak of SEO, this pertains to the process which involves efforts in increasing the amount of website traffic with the use of unpaid or organic search results.

More and more businesses today choose to hire a reliable SEO company like http://greengenieseo.com due to the many benefits that they get to experience. Apart from the extra traffic, SEO is also proven to be very cost efficient. This provides a company with the exposure it requires with no need to spend every now and then for pricey advertisements.

Hiring a dependable SEO agency will help you a lot, particularly if you have having troubles in driving the much-needed traffic to your website. However, considering that there are now plenty of companies which offer such services, it might be great to have some background as to how they can give you the services you are looking for.

One vital trait you must first check into when you hire an SEO agency is the ability to provide a comprehensive strategy on how they are planning to increase your ranking in results pages in search engines.

An SEO consultant or agency should also have the capacity to communicate with you regularly and the moment the marketing strategy has been put underway, they need to assure you that efficient measures are observed to further enhance your online visibility among the potential customers searching for services or products similar to what you have to offer.images-1

One more thing you have to look for in your chosen SEO firm is the way they get additional traffic for your website. There are basically two categories of search optimization strategies. The first one is the white hat method and the second being the black hat method. An SEO agency like Green Genie which makes use of white hat methods will not just provide you genuine traffic but will also give you permanent visibility in the search results. Meanwhile, those that make use of black hat strategies might end up lowering your search engine rankings or worse, they can even get you booted out of the search engine directories as a whole. Give yourself a favor by being extra cautious of such companies as they make use of deceptive ways for increasing traffic for your website which can result in more harm than good.

Prior to deciding to sit down and sign a contract for the SEO services you need, try to conduct some research first regarding the businesses which were included in the list of clients of the SEO agency. It is never a good thing to hire a specialist in SEO if they happen to be working for your competition at the same time. Take note that your main goal here is to bring more traffic to your website and such a conflict of interest could leave you on the losing end down the road.

Finally, the reliable SEO company  can help you establish a solid and positive presence within your target market through focusing on brand awareness and recognition. With them, you can assure quality results in no time at all.

Should You Invest in Silver or Gold?

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The gold value has shot up in the past few years. Silver prices also followed suit. If you will just listen to the commercials or read ads, the prices may only go up. This just means that 2016 is a good year to invest in gold or silver.

Investing in Gold and Silver

People invest in silver and gold for two main reasons. First and foremost, they hope that the prices will continue to rise. Otherwise, they think that some investments will have a decrease in value.

Both silver and gold have practical uses. Having precious metals is often beautiful. You can admire these and turn them into stunning jewelry sets. You may even use these as a component in particular industrial process. Aside from that, gold coins sit on your shelf and collect nothing but dust. Any value that it gains is based on its existence. It is only a coin. Because of the circumstances beyond your control, it might be gaining more value now or it might lose value. So, is it really a good idea to invest in precious metals?images

Depending on how you’re going to take some risks, sometimes, it makes sense. Precious metals like silver and gold tend to move in the directions opposite the market. If the market drops, the gold value will rise. You cannot count on that happening, yet diversifying your investments into classes like bonds, stocks, and commodities will help you get rid of losing anything.

The prices of silver and gold may continue to increase. They might even get more valuable for the reason that they get more scarce, refining and mining could produce less silver and gold a year, yet through the same token, they could lose value due to the reason that they get more common as well.

Gold As Your Investment

Once you have decided to invest in precious metals, you might want to know if the silver certificates or gold coins are best options for you. Depending on your choice, the flaws of silver will also be the flaws of gold. It is the same and investing on precious can be unpredictable. However, if you are a good player and you have a good precious metal expert beside you, you can be assured that you will get the results you want.images-1

Buy Gold and Silver Online Today!

You should never think twice when buying gold and silver online. With today’s financial crisis, your best resort is the precious metals for your investment. Find the best dealer of gold and silver now and discover the difference of investing in these precious metals.

Some choices to consider

Today, there are numerous gold or precious metals dealers around. However, you have to take note that not all of them are guaranteed to give you the best quality service. Some of them are scam artists and others might just not provide you what you need. So, always be picky and be a wise and smart investor when shopping around online.

When The Bills Are Piling Up

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These days, budgeting really counts – for many of us, more than ever. The more strain your finances are under, the more important it is to make the best possible use of every penny.

The obvious place to start is by finding out where you stand: how much leeway you actually have in your monthly budget. Once you know that, you’ll be better able to figure out what to do next. (This article just takes a brief look at the subject – if you want to know more about bills, debts and budgeting, you might find this is an interesting bit of information.)

So, calculate what’s coming into your account every month. For most people, this isn’t too tricky, as we don’t have as much income coming in as we’d like to have!

Next, what’s going out? This is typically far more complicated, for all kinds of reasons – not just because we tend to spend our money on a wide range of things, but because they’ll vary from one month to the next, while some bills are paid monthly, quarterly, yearly…

If you’re carrying unsecured debts right now, you’ll need to know how much money you have available to go towards them once you’ve accounted for all your essential expenses. This figure’s called your disposable income – it’s the amount of money left over once you’ve paid for the things that you just can’t live without, from heating and eating to keeping a roof over your head.

At the end of the day, if you can afford all your essential costs and the cost of repaying your unsecured debts, it sounds like your finances are on track. If you’re in this kind of situation and the bills are still piling up, it could be that you just need to take a more rigorous approach to your budgeting.

You may even be able to overpay your debts – make more than the minimum required payment on a monthly basis to get them paid off more quickly and (potentially) save yourself a fair bit in interest. (Just make sure you’ve read the terms first – some debts will impose an Early Repayment Charge if you repay them more rapidly than you actually agreed to.)

Alternatively, you might find it makes more sense to save up for a rainy day instead. It depends on where you stand with your finances, what kind of debts you’re paying off, how much interest they’re charging you, how much interest you could get on your savings, whether it makes more sense to focus on overpaying your mortgage right now, what your future is likely to involve, etc.

If you can’t afford all your costs, the situation’s much more worrying. Unless you can find a way to cut down on your spending and/or increase your income, you may need to contact your lenders and arrange a new repayment plan of some sort. This isn’t always straightforward – so getting some debt advice is a good way to start.

Oil companies. Arrrrgggghhhhh!!!

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So the US domestic car business is picking up this year. No, it’s flying high, so much so that manufacturers are worried that they won’t be able to keep up with demand. I wrote earlier this week about how familiar this is…business is up, workers are rehired, marketers go about selling cars just like they’ve always sold them…until the economy changes, sales crash, employees are fired, and the cycle repeats.

There’s got to be a better way, right? I can’t imagine that the car brands make enough money in the “good” years to warrant all the suffering in the “bad” ones. A core tenet of any successful brand strategy is to figure out how to make your brand as immune to  the vicissitudes of Fate as possible. Yet there’s nothing coming from the car companies to suggest they know this fact, or are able to apply it to their marketing. Some of the campaigns are funny and a few are really good but it’s otherwise business as usual.

Until the bottom falls out, and then it’s crisis time for a bit.

As I came up with a few ideas for the car companies to consider (not holding my breath, though), it occurred to me that the oil companies have a huge stake in this game. They kinda own it, what with the price of gas at the pump being one of the biggest deciding factors in the success or failure not just of the car business but business overall. It’s weird that nobody can explain to me in plain English why gas prices go up or down; it’s always kinda fuzzy, but I think the most important fact to understand is that they’re going to go up when it’s least convenient for people, and down when they couldn’t care less. So I’m willing to consign that lever to forces outside anybody’s control (except the folks who are and will continue to make huge profits from it).

I wonder if there are things oil marketers could do to make us somewhat forgive them of that fact, or even overlook it? It might give them the impetus to improve the stuff overall.

Can you name an oil company ad that mattered to you? I can’t, though the only stuff I can even remember was the “beyond petroleum” garbage BP propagated into the cosmos until the Gulf Oil Spill reminded us that it was anything BUT beyond the stuff. The most the energy brands do is try to convince us that they care about alternative energy (which they don’t, and shouldn’t have to) and that their products are part of some imaginary ‘balanced energy future’ (which is also untrue since oil is the future for many decades to come, at least).

Perhaps the oil companies have a vested interest in helping mitigate the wild gyrations in usage that result from their wild gyrations of price? Here are a few thought-starter ideas:

  • Acknowledge the price thing. It’s like the 800 lb. gorilla in the room and oil company marketing ignores it, leaving the local gas stations to endure the brunt of the bad news (and they also have little to nothing to say about it). Imagine if any other product company never mentioned that its price would go up or down sometimes many times a day, with no apparent connection to perceivable circumstances? We’d never give them a dime of our money yet we dutifully show up at the station every time our fuel gauges read something close to empty. Some communication that simply acknowledged this fact, or made an honest attempt at explaining it to us, might really go a long way toward establishing better trusting relationships. Oil companies could build products for it, too, like a hedge tool to let people protect the price they’ll pay, or allow people to trade them (like a futures market, only for drivers).
  • Create loyalty programs for frequent users. Duh. Why do people pay different prices for airline tickets, car rental, and a host of other products and services, but we all pay the same price for a gallon of gas when fueling at the same station? Why couldn’t a gas brand incentivize repeat purchase with a user discount over time? Such a program would also allow the brand to build in other promotions and benefits.
  • Coordinate with car companies to encourage fuel economy. This is the idea that would be hardest for the oil companies to grasp: If you help people use less gas, they’ll end up using more of it. But it’s true. Just think light beer or low-tar cigarettes. If folks got a benefit on the cost of gas for buying a hybrid or high-efficiency combustion engine vehicle, I bet they’d drive them more. They’d certainly feel better about it, which would likely translate into affection for the energy and car brands.

It’s just weird that with all of the price and war rumors going on, we hear nothing relevant from the oil companies. And then they wonder why nobody trusts them.

 

 

March 05, 2012


The U.S. auto industry is heading for a banner year…so much so that there’s a question whether manufacturers will be able to keep up with demand, especially for trucks. Tens of thousands of people are being put back to work at auto plants and parts suppliers, not to mention the additional work available from everyone involved in the activities (from transportation to coffee shops along the way).

This is inarguably great news for America, but it’s also a movie we’ve seen before, isn’t it?

Fast forward a few years and the likely story will be about bust again, not boom. The car makers will get greedy, seeing all the consumer demand as opportunities to add extras to vehicles so they can charge more for them. Fuel efficiency will fade as a purchase motivator just as the efficiency averages for the most popular vehicles will decline. Then OPEC will get greedy, or there’ll be war in the Middle East, so gas prices will skyrocket. All those auto loans will start looking onerous as the resale value of vehicles plummets again, forcing many people to sell anyway to minimize losses (and flooding the market with more vehicles, thereby reducing prices further). Plants will slow or shut down entirely.

And all those workers will be required to take pay cuts, put on furlough, or fired outright.

Whether events play out exactly as I’ve described doesn’t matter; you have to be a fool not to acknowledge that there’s a cyclical ebb-and-flow to the auto industry, and that it tends to gyrate rather wildly between boom and bust times.

So isn’t it a little weird that nobody is talking about what to do about better managing it?

It’s as if busts and booms were a fact of life or nature, which they’re not. Capitalism tolerates them as imperfections of time and the transparency of information, and the mechanism of the marketplace is intended to correct them. No brand benefits from the boom times enough to happily endure the busts…actually, far from it. Car brands seem to exist at the whim of external forces beyond their understanding or control. What we consumers think about the auto industry is dependent on how we feel about the country and our economy, not what the brands tell us.

This situation is a bit weird considering the automakers spend billions of dollars marketing to us each year. They’re just telling us very little that’s relevant to the Bigger Picture.

While I believe in the awe-inspiring power of marketers, I know that we can’t change the basic rules that drive the global economy. But I do think automakers could fiddle with the way they communicate to the marketplace to help lessen the crazy ups and downs in the business of selling cars. Here are a few thought-starter ideas:

  • Stop catering to purchase driving weaknesses, and have the guts to promote strengths. Playing to fantasies of power and sex is the tried-and-true approach of car marketing, only it has no bearing on customer loyalty or sales consistency. It’s glorified impulse buying if you think about it….all those huge SUV purchasers felt like mini-Arnolds when they bought their land yachts, but then were left with those heavy hunks of metal hanging around their necks once the tone of the marketplace changed. What if car marketing helped people identify and hold onto better reasons for buying vehicles? I don’t know what they are (though fuel efficiency is probably a good bet for one), but helping them avoid feeling stupid once the boom turns to a bust might be a good goal?
  • Change how people finance & own vehicles. I think this is a biggie. The entire cosmos has shifted on its axis yet people still buy cars the same way they did in the 1950s: You borrow money and pay down the debt until you’re left with ownership of a depreciated asset. Your relationship with the car brand is channeled through that device you’ve bought, and when it comes time to buy another vehicle you have to not only go through the same financial process again but figure out how to unload what you’ve got. There’s got to be a better way, and leasing isn’t it. What if car brands operated like mutual funds and people could buy “shares” in them? Different amounts would qualify for different vehicles and trade-in deals (as well as service support). Maybe there’s even be a secondary market in car brand ownership. The public stock model is 200+ years old (at least in its present form).
  • Broaden the definition of brand to include more products & services, so there’s a Cadillac Way of ownership that involves anything and everything, from ISPs to shoe brands. Construct integrated offerings so that consumers can buy into a true lifestyle, not just a car that suggests one. So if I am a Ford hybrid guy why don’t I get a green products discount card at Wal-Mart, a hemp clothing coupon every three months for ResponsibleProducts.com, and special offers for environmental vacations (for instance)? Why couldn’t people buy into loyalty programs for broader themes (women’s empowerment, entrepreneurship) that allowed them to accrue points against a variety of products and services offered to like-minded people? The car would be the focal point of the relationship but the day-to-day involvement would be far more robust.

Even if my ideas aren’t the right ones, you’d think we’d be seeing something different coming from the car marketers these days (other than nonsense social media campaigns). If they don’t embrace a rethink of their approach, I suspect they’re doomed to ride the boom until it crashes into the bust. Again